APA (7th ed.) Citation

Clow, K. E. (2003). Integrated advertising, promotion, and marketing communications. Pearson Education.

Chicago Style (17th ed.) Citation

Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Delhi: Pearson Education, 2003.

MLA (9th ed.) Citation

Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Pearson Education, 2003.