Clow, K. E. (2003). Integrated advertising, promotion, and marketing communications. Pearson Education.
Citación estilo ChicagoClow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Delhi: Pearson Education, 2003.
Cita MLAClow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Pearson Education, 2003.
Warning: These citations may not always be 100% accurate.