Clow, K. E. (2003). Integrated advertising, promotion, and marketing communications. Pearson Education.
Citazione stile Chigago Style (17a edizione)Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Delhi: Pearson Education, 2003.
Citatione MLA (9a ed.)Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. Pearson Education, 2003.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.