APA-viite (7. p.)

Aaker, D. A. (1998). Marketing research (6thed.). Wiley & Sons.

Chicago-viite (17. p.)

Aaker, David A. Marketing Research. 6thed. New York: Wiley & Sons, 1998.

MLA-viite (9. p.)

Aaker, David A. Marketing Research. 6thed. Wiley & Sons, 1998.