Cita APA (7th ed.)

Majaro, S. (1996). The essence of marketing. Prentice-Hall.

Cita Chicago (17th ed.)

Majaro, Simon. The Essence of Marketing. New Delhi: Prentice-Hall, 1996.

Cita MLA (9th ed.)

Majaro, Simon. The Essence of Marketing. Prentice-Hall, 1996.