APA (7th ed.) Citation

Majaro, S. (1996). The essence of marketing. Prentice-Hall.

Chicago Style (17th ed.) Citation

Majaro, Simon. The Essence of Marketing. New Delhi: Prentice-Hall, 1996.

MLA (9th ed.) Citation

Majaro, Simon. The Essence of Marketing. Prentice-Hall, 1996.