APA (7th ed.) Citation

AAKer, D. A. (2002). Marketing research (7thed.). Wiley.

Chicago Style (17th ed.) Citation

AAKer, David A. Marketing Research. 7thed. Singapore: Wiley, 2002.

MLA (9th ed.) Citation

AAKer, David A. Marketing Research. 7thed. Wiley, 2002.