Cita APA (7th ed.)

Clow, k. E. (2007). Integrated advertising, promotion, and marketing: Communications. New Delhi.

Cita Chicago (17th ed.)

Clow, kenneth E. Integrated Advertising, Promotion, and Marketing: Communications. Pearson: New Delhi, 2007.

Cita MLA (9th ed.)

Clow, kenneth E. Integrated Advertising, Promotion, and Marketing: Communications. New Delhi, 2007.