Cita APA (7th ed.)

Kelle, K. L. (2003). Strategic brand management: Building, measuring, and managing brand equity. Prentice-Hall.

Cita Chicago (17th ed.)

Kelle, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. New Delhi: Prentice-Hall, 2003.

Cita MLA (9th ed.)

Kelle, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice-Hall, 2003.