Kelle, K. L. (2003). Strategic brand management: Building, measuring, and managing brand equity. Prentice-Hall.
Citace podle Chicago (17th ed.)Kelle, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. New Delhi: Prentice-Hall, 2003.
Citace podle MLA (9th ed.)Kelle, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice-Hall, 2003.
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