APA (7th ed.) Citation

Kelle, K. L. (2003). Strategic brand management: Building, measuring, and managing brand equity. Prentice-Hall.

Chicago Style (17th ed.) Citation

Kelle, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. New Delhi: Prentice-Hall, 2003.

MLA (9th ed.) Citation

Kelle, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice-Hall, 2003.