Kelle, K. L. (2003). Strategic brand management: Building, measuring, and managing brand equity. Prentice-Hall.
Chicago-Zitierstil (17. Ausg.)Kelle, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. New Delhi: Prentice-Hall, 2003.
MLA-Zitierstil (9. Ausg.)Kelle, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice-Hall, 2003.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.