Strategic brand management : building, measuring, and managing brand equity. /

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Kaituhi matua: Kelle, Kevin Lane
Hōputu: Pukapuka
Reo:Ingarihi
I whakaputaina: New Delhi: Prentice-Hall, c2003.
Ngā marau:
Ngā Tūtohu: Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
Whakaahuatanga
Whakaahuatanga ōkiko:xxvii, 788p. 23cm.
ISBN:81-203-2309-2