Strategic brand management : building, measuring, and managing brand equity. /
Guardat en:
| Autor principal: | |
|---|---|
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
New Delhi:
Prentice-Hall,
c2003.
|
| Matèries: | |
| Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 59827 | ||
| 003 | BD-SaJUCL | ||
| 005 | 20251125110548.0 | ||
| 008 | 251125b |||||||| |||| 00| 0 eng d | ||
| 020 | |a 81-203-2309-2 | ||
| 040 | |a BD-SaJUCL |c BD-SaJUCL |d BD-SaJUCL | ||
| 082 | |a 658 |b K28s | ||
| 100 | 1 | |a Kelle, Kevin Lane. |9 9418 | |
| 245 | 1 | 0 | |a Strategic brand management : |b building, measuring, and managing brand equity. / |c Kevin Lane Keller. 2nd ed. |
| 260 | |a New Delhi: |b Prentice-Hall, |c c2003. | ||
| 300 | |a xxvii, 788p. |c 23cm. | ||
| 501 | |a Includes index. | ||
| 509 | |a mahbub_81_Document_52.jpg_processed | ||
| 650 | 0 | |a Management | |
| 942 | |2 ddc |c BK |n 1 | ||
| 999 | |c 59827 |d 59823 | ||