Strategic brand management : building, measuring, and managing brand equity. /

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Dades bibliogràfiques
Autor principal:	Kelle, Kevin Lane
Format:	Llibre
Idioma:	anglès
Publicat:	New Delhi: Prentice-Hall, c2003.
Matèries:	Management
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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