APA (7th ed.) Citation

Thomas Yaccato, J., & Jaeger. Judy. (2003). The Eighty percent minority: Reaching the real world of women consumers. Penguin.

Chicago Style (17th ed.) Citation

Thomas Yaccato, Joanne, and Jaeger. Judy. The Eighty Percent Minority: Reaching the Real World of Women Consumers. Canada: Penguin, 2003.

MLA (9th ed.) Citation

Thomas Yaccato, Joanne, and Jaeger. Judy. The Eighty Percent Minority: Reaching the Real World of Women Consumers. Penguin, 2003.