Cita APA (7th ed.)

Kotler, P. (1991). Marketing management: Analysis, planning,implementation, and control (7thed.). Prentice-Hall.

Cita Chicago (17th ed.)

Kotler, Philip. Marketing Management: Analysis, Planning,implementation, and Control. 7thed. New Delhi: Prentice-Hall, 1991.

Cita MLA (9th ed.)

Kotler, Philip. Marketing Management: Analysis, Planning,implementation, and Control. 7thed. Prentice-Hall, 1991.