Kotler, P. (1991). Marketing management: Analysis, planning,implementation, and control (7thed.). Prentice-Hall.
Citación estilo ChicagoKotler, Philip. Marketing Management: Analysis, Planning,implementation, and Control. 7thed. New Delhi: Prentice-Hall, 1991.
Cita MLAKotler, Philip. Marketing Management: Analysis, Planning,implementation, and Control. 7thed. Prentice-Hall, 1991.
Warning: These citations may not always be 100% accurate.