Kotler, P. (1991). Marketing management: Analysis, planning,implementation, and control (7thed.). Prentice-Hall.
Chicago Style (17. basım) AtıfKotler, Philip. Marketing Management: Analysis, Planning,implementation, and Control. 7thed. New Delhi: Prentice-Hall, 1991.
MLA (9th ed.) AtıfKotler, Philip. Marketing Management: Analysis, Planning,implementation, and Control. 7thed. Prentice-Hall, 1991.
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