Cita APA (7th ed.)

Perreault, W. D. (2005). Basic marketing: A global managerial approach. McGraw-Hill.

Cita Chicago (17th ed.)

Perreault, William D. Basic Marketing: A Global Managerial Approach. Boston: McGraw-Hill, 2005.

Cita MLA (9th ed.)

Perreault, William D. Basic Marketing: A Global Managerial Approach. McGraw-Hill, 2005.