APA (7th ed.) Citation

Perreault, W. D. (2005). Basic marketing: A global managerial approach. McGraw-Hill.

Chicago Style (17th ed.) Citation

Perreault, William D. Basic Marketing: A Global Managerial Approach. Boston: McGraw-Hill, 2005.

MLA (9th ed.) Citation

Perreault, William D. Basic Marketing: A Global Managerial Approach. McGraw-Hill, 2005.