Perreault, W. D. (2005). Basic marketing: A global managerial approach. McGraw-Hill.
Chicago Style (17. basım) AtıfPerreault, William D. Basic Marketing: A Global Managerial Approach. Boston: McGraw-Hill, 2005.
MLA (9th ed.) AtıfPerreault, William D. Basic Marketing: A Global Managerial Approach. McGraw-Hill, 2005.
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