APA (7th ed.) Zitazioa

Dolan, R. J. (1991). Strategic marketing management. Harvard Business School.

Chicago Style (17th ed.) Zitazioa

Dolan, Robert J. Strategic Marketing Management. Boston, Mass.: Harvard Business School, 1991.

MLA (9th ed.) Zitazioa

Dolan, Robert J. Strategic Marketing Management. Harvard Business School, 1991.