Cita APA (7th ed.)

Kelley, L. D. (2004). Advertising media planning: A brand management approach. Prentice-Hall.

Cita Chicago (17th ed.)

Kelley, Larry D. Advertising Media Planning: A Brand Management Approach. New Delhi: Prentice-Hall, 2004.

Cita MLA (9th ed.)

Kelley, Larry D. Advertising Media Planning: A Brand Management Approach. Prentice-Hall, 2004.