APA (7th ed.) Citation

Kelley, L. D. (2004). Advertising media planning: A brand management approach. Prentice-Hall.

Chicago Style (17th ed.) Citation

Kelley, Larry D. Advertising Media Planning: A Brand Management Approach. New Delhi: Prentice-Hall, 2004.

MLA (9th ed.) Citation

Kelley, Larry D. Advertising Media Planning: A Brand Management Approach. Prentice-Hall, 2004.