Kelley, L. D. (2004). Advertising media planning: A brand management approach. Prentice-Hall.
Citación estilo ChicagoKelley, Larry D. Advertising Media Planning: A Brand Management Approach. New Delhi: Prentice-Hall, 2004.
Cita MLAKelley, Larry D. Advertising Media Planning: A Brand Management Approach. Prentice-Hall, 2004.
Warning: These citations may not always be 100% accurate.