Winer, R. S. (2008). Marketing management (3rded.). Pearson.
Cita Chicago (17th ed.)Winer, Russell S. Marketing Management. 3rded. Delhi: Pearson, 2008.
Cita MLA (9th ed.)Winer, Russell S. Marketing Management. 3rded. Pearson, 2008.
Atenció: Aquestes cites poden no estar 100% correctes.