APA-Zitierstil (7. Ausg.)

(1989). Marketing challenges: Cases and exercises. McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Marketing Challenges: Cases and Exercises. New York: McGraw-Hill, 1989.

MLA-Zitierstil (9. Ausg.)

Marketing Challenges: Cases and Exercises. McGraw-Hill, 1989.