Marketing challenges: cases and exercises

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Bibliographic Details
Format: Book
Published: New York: McGraw-Hill, 1989.
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245 1 0 |a Marketing challenges:  |b cases and exercises  |c edited by Christopher H.Lovelock, Charles B. Weinberg. 
260 |a New York:  |b McGraw-Hill,  |c 1989. 
300 |a xxx, 671p.: ill.  |c 23cm. 
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650 0 |a Marketing-case studies  |9 26211 
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