APA (7th ed.) Citation

Caravens, D. W. (2010). Strategic marketing (8thed.). McGraw Hill.

Chicago Style (17th ed.) Citation

Caravens, David W. Strategic Marketing. 8thed. New Dellhi: McGraw Hill, 2010.

MLA (9th ed.) Citation

Caravens, David W. Strategic Marketing. 8thed. McGraw Hill, 2010.