Cita APA (7th ed.)

Caravens, D. W. (2010). Strategic marketing (8thed.). McGraw Hill.

Cita Chicago (17th ed.)

Caravens, David W. Strategic Marketing. 8thed. New Dellhi: McGraw Hill, 2010.

Cita MLA (9th ed.)

Caravens, David W. Strategic Marketing. 8thed. McGraw Hill, 2010.