Fleisher, C. S. (2003). Strategic and Competitive analysis: Methods and techniques for analyzing business competition. Prentice hall.
Cita Chicago (17th ed.)Fleisher, Crain S. Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition. New Jersey: Prentice hall, 2003.
Cita MLA (9th ed.)Fleisher, Crain S. Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition. Prentice hall, 2003.
Atenció: Aquestes cites poden no estar 100% correctes.