Fleisher, C. S. (2003). Strategic and Competitive analysis: Methods and techniques for analyzing business competition. Prentice hall.
Citace podle Chicago (17th ed.)Fleisher, Crain S. Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition. New Jersey: Prentice hall, 2003.
Citace podle MLA (9th ed.)Fleisher, Crain S. Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition. Prentice hall, 2003.
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