Cita APA (7th ed.)

Rossiter, J. R. (1998). Advertising communications & promotion management. McGraw-Hill.

Cita Chicago (17th ed.)

Rossiter, John R. Advertising Communications & Promotion Management. Singapore: McGraw-Hill, 1998.

Cita MLA (9th ed.)

Rossiter, John R. Advertising Communications & Promotion Management. McGraw-Hill, 1998.