APA (7th ed.) Zitazioa

Rossiter, J. R. (1998). Advertising communications & promotion management. McGraw-Hill.

Chicago Style (17th ed.) Zitazioa

Rossiter, John R. Advertising Communications & Promotion Management. Singapore: McGraw-Hill, 1998.

MLA (9th ed.) Zitazioa

Rossiter, John R. Advertising Communications & Promotion Management. McGraw-Hill, 1998.