Cita APA

Rossiter, J. R. (1998). Advertising communications & promotion management. McGraw-Hill.

Citación estilo Chicago

Rossiter, John R. Advertising Communications & Promotion Management. Singapore: McGraw-Hill, 1998.

Cita MLA

Rossiter, John R. Advertising Communications & Promotion Management. McGraw-Hill, 1998.

Warning: These citations may not always be 100% accurate.