Rossiter, J. R. (1998). Advertising communications & promotion management. McGraw-Hill.
Chicagoスタイル(17版)引用形式Rossiter, John R. Advertising Communications & Promotion Management. Singapore: McGraw-Hill, 1998.
MLA(9版)引用形式Rossiter, John R. Advertising Communications & Promotion Management. McGraw-Hill, 1998.
警告: この引用は必ずしも正確ではありません.