Rossiter, J. R. (1998). Advertising communications & promotion management. McGraw-Hill.
Chicago (17e ed.) BronvermeldingRossiter, John R. Advertising Communications & Promotion Management. Singapore: McGraw-Hill, 1998.
MLA (9e ed.) BronvermeldingRossiter, John R. Advertising Communications & Promotion Management. McGraw-Hill, 1998.
Let op: Deze citaties zijn niet altijd 100% accuraat.