Advertising communications & promotion management/
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| Glavni autor: | Rossiter, John R. |
|---|---|
| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
Singapore:
McGraw-Hill,
c1998,
|
| Teme: | |
| Oznake: |
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Slični predmeti
-
Integrated advertising, promotion, and marketing communications/
od: Clow, Kenneth E.
Izdano: (2003) -
Advertising and promotion: a integrated markcommunication perspectiveeting /
od: Belch, George E.
Izdano: (2001) -
Advertising As Communication/
od: Dyer, Gillian
Izdano: (1982) -
Advertising and Promotion An Integrated Marketing Communicative
od: Belch E. George
Izdano: (1998) -
Advertising and Promotion ISE/
od: Belch, George, i dr.
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