Cita APA (7th ed.)

Keller, K. L. (2008). Strategic brand management: Building measuringand managing brand equity. Prentice-Hall.

Cita Chicago (17th ed.)

Keller, Kevin Lane. Strategic Brand Management: Building Measuringand Managing Brand Equity. New York: Prentice-Hall, 2008.

Cita MLA (9th ed.)

Keller, Kevin Lane. Strategic Brand Management: Building Measuringand Managing Brand Equity. Prentice-Hall, 2008.