Keller, K. L. (2008). Strategic brand management: Building measuringand managing brand equity. Prentice-Hall.
Citace podle Chicago (17th ed.)Keller, Kevin Lane. Strategic Brand Management: Building Measuringand Managing Brand Equity. New York: Prentice-Hall, 2008.
Citace podle MLA (9th ed.)Keller, Kevin Lane. Strategic Brand Management: Building Measuringand Managing Brand Equity. Prentice-Hall, 2008.
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