APA (7th ed.) Citation

Keller, K. L. (2008). Strategic brand management: Building measuringand managing brand equity. Prentice-Hall.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management: Building Measuringand Managing Brand Equity. New York: Prentice-Hall, 2008.

MLA (9th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management: Building Measuringand Managing Brand Equity. Prentice-Hall, 2008.