Style de citation APA (7e éd.)

Keller, K. L. (2008). Strategic brand management: Building measuringand managing brand equity. Prentice-Hall.

Style de citation Chicago (17e éd.)

Keller, Kevin Lane. Strategic Brand Management: Building Measuringand Managing Brand Equity. New York: Prentice-Hall, 2008.

Style de citation MLA (9e éd.)

Keller, Kevin Lane. Strategic Brand Management: Building Measuringand Managing Brand Equity. Prentice-Hall, 2008.