Cita APA

Keller, K. L. (2008). Strategic brand management: Building measuringand managing brand equity. Prentice-Hall.

Citación estilo Chicago

Keller, Kevin Lane. Strategic Brand Management: Building Measuringand Managing Brand Equity. New York: Prentice-Hall, 2008.

Cita MLA

Keller, Kevin Lane. Strategic Brand Management: Building Measuringand Managing Brand Equity. Prentice-Hall, 2008.

Warning: These citations may not always be 100% accurate.