Citazione Stile APA (7a Edizione)

Keller, K. L. (2008). Strategic brand management: Building measuringand managing brand equity. Prentice-Hall.

Citazione stile Chigago Style (17a edizione)

Keller, Kevin Lane. Strategic Brand Management: Building Measuringand Managing Brand Equity. New York: Prentice-Hall, 2008.

Citatione MLA (9a ed.)

Keller, Kevin Lane. Strategic Brand Management: Building Measuringand Managing Brand Equity. Prentice-Hall, 2008.