Keller, K. L. (2008). Strategic brand management: Building measuringand managing brand equity. Prentice-Hall.
Chicagoスタイル(17版)引用形式Keller, Kevin Lane. Strategic Brand Management: Building Measuringand Managing Brand Equity. New York: Prentice-Hall, 2008.
MLA(9版)引用形式Keller, Kevin Lane. Strategic Brand Management: Building Measuringand Managing Brand Equity. Prentice-Hall, 2008.
警告: この引用は必ずしも正確ではありません.