Strategic brand management: building measuringand managing brand equity /

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Bibliografiske detaljer
Hovedforfatter:	Keller, Kevin Lane
Format:	Bog
Sprog:	engelsk
Udgivet:	New York: Prentice-Hall, c2008
Fag:	Strategic planning Management i.Title
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Lignende værker

Strategic brand management:building,measuring, and managing brand equity
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Strategic Band Management : Building, Measuring, and Managing Brand Equity /
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Strategic Marketing /
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