Cita APA (7th ed.)

Keller, K. L. (2013). Strategic brand management: Building,measuring, and managing brand equity (3rded.). Pearson.

Cita Chicago (17th ed.)

Keller, Kevin Lane. Strategic Brand Management: Building,measuring, and Managing Brand Equity. 3rded. Delhi: Pearson, 2013.

Cita MLA (9th ed.)

Keller, Kevin Lane. Strategic Brand Management: Building,measuring, and Managing Brand Equity. 3rded. Pearson, 2013.