Citace podle APA (7th ed.)

Keller, K. L. (2013). Strategic brand management: Building,measuring, and managing brand equity (3rded.). Pearson.

Citace podle Chicago (17th ed.)

Keller, Kevin Lane. Strategic Brand Management: Building,measuring, and Managing Brand Equity. 3rded. Delhi: Pearson, 2013.

Citace podle MLA (9th ed.)

Keller, Kevin Lane. Strategic Brand Management: Building,measuring, and Managing Brand Equity. 3rded. Pearson, 2013.

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