APA (7th ed.) Citation

Keller, K. L. (2013). Strategic brand management: Building,measuring, and managing brand equity (3rded.). Pearson.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management: Building,measuring, and Managing Brand Equity. 3rded. Delhi: Pearson, 2013.

MLA (9th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management: Building,measuring, and Managing Brand Equity. 3rded. Pearson, 2013.